If you have already hired a professional photographer to capture the essence of your stunning Airbnb, you should also put just as much effort into the description of your Airbnb listing.
Never forget that writing a great description for your Airbnb listing is a real asset, which is why some Airbnb hosts hire professional writers for this task, which is extremely important.
Always remember that after your first photo, the next thing potential guests see is your listing title.
If you want to write your own listing description, you should follow these tips and check out the best examples of Airbnb listing descriptions to boost your creativity.
>> Recommended reading: Make Your Rental More Attractive – 5 Tips
>> GO FURTHER: Airbnb Listing: How to Create the Best One?
Some Writing Tips for Your Airbnb Listing Description
Before you start writing your description, keep a few key elements in mind:
- Identify your target guest. Are they business travelers, families with children, or couples?
- Make sure your listing title grabs your audience’s attention.
- Keep your description concise.
- Ensure that your words reflect your photos.
- Structure your description so that it is easy to read.
- Avoid using meaningless words like “amazing,” “nice,” or “charming.”
- Be creative to capture your audience’s attention.
- Avoid overselling the space.
Writing Your Listing: Basic Structure
Most people don’t want to read long texts, so we recommend dividing your description into several short paragraphs.
Ensure that potential guests can quickly find the information they are looking for by following this structure:
Start with a brief introduction: This section should include all the key selling points of your property in a nutshell.
Room-by-room description: Follow with short paragraphs detailing everything in each room. Mention furniture, artwork, smart home technology, scenic windows, appliances, and special amenities.
Outdoor space: If you have a garden or a pool, mention it in your description if it is available to guests.
Location: Finish by describing your neighborhood. Mention if the home is close to public transport, popular restaurants, or hiking trails.
We have gathered our five favorite Airbnb listing descriptions from around the world.
If you are looking for inspiration, take a look at these stunning Airbnb homes.
Optimize Your Listing
Have you already created your listing, but it’s not performing as expected?
It’s time for optimization. Check out the best Airbnb listing descriptions we have compiled for you.
Example 1: Elegant Art Deco Home with Garden in Condesa
Translation: Elegant Art Deco Home with Garden in Condesa
>> View the Listing and Description on Airbnb
Experience the elegance of a bygone era in this Art Deco home.
Beautifully decorated with a sweeping staircase, original stained-glass windows, period furniture, and a black-and-white tiled bathroom.
Why Do People Love This Airbnb Listing?
- The listing creates an atmosphere that captures the reader’s imagination.
- The photos perfectly complement the words in the description.
- Unique features such as stained glass and period furniture are highlighted to showcase what sets this home apart.
- The listing writer is precise in describing the home’s key features.
- Potential guests are encouraged to imagine themselves in this space.
- The location of the property is also clearly mentioned.
Art Deco Home in Mexico
Example 2: Unique and Secluded AirShip with Breathtaking Highland Views
Translation: Unique and Secluded Airship Cabin with Breathtaking Highland Views
>> View the Listing and Description on Airbnb
Retreat to the deck of this eco-friendly getaway and gaze at the twinkling constellations under a cozy tartan blanket. The Airship 2 is an insulated aluminum pod, designed by Roderick James, featuring dragonfly-shaped windows with views of the Sound of Mull. Airship 2 is both comfortable and original.
>> GO FURTHER: Airbnb Listing: How to Create the Best One?
Why Do People Love This Airbnb Listing?
- The description is crafted with a specific audience in mind—eco-conscious nature lovers.
- The unique, quirky elements make the listing stand out.
- The description highlights the stunning location.
- Guest expectations are set right from the first sentence.
Who can say they’ve slept in an airship cabin?
… (More examples follow) …
Are you ready to write an Airbnb listing description that encourages bookings?
>> GO FURTHER: Airbnb Listing: How to Create the Best One?
